Gift wrapping has been around almost as long as paper, with evidence of its use in 2nd century BC China.
Closer to home, rich Victorians used expensive decorated paper, ribbons and lace. In the early 20th century, people used cheaper tissue paper, while shops wrapped purchases in heavy-duty paper to keep them safe.
But modern wrapping paper was born in 1917. One Christmas, Joyce and Rollie Hall ran out of tissue paper in their Kansas City store. They instead started selling envelope lining paper as gift wrap.
It was such a success that by 1919 they were selling their own printed wrapping paper. They were the founders of Hallmark, creating a whole new industry.